Case Study 3

Case Study  3  – Innovation and Incentive schemes

Client –

 

2002 to present

 

Project - RECREDS

RECREDS till arrangements

Overview: An innovative reward by points system was designed and successfully piloted by Common Resource in 2002, and the results published to the waste industry in 2004.

The system, called RECREDS, was

*      Designed to address low participation

*      Aimed to increase weight collected

*      Designed to reduce contamination

In 2010, further refinements to the RECREDS system were made and successfully trialled on estates in LB Hackney. Participants attended focus groups and reported that they would increase their rates of recycling if they were rewarded in RECREDS points.

Les Moore, Managing Director of Common Resource, is acknowledged as one of the worlds leading experts in the development of community currency. RECREDS is one form of community currency.

Specific Challenges

The specific challenges included:

Finding Local Authorities Recycling Officers that could understand the concept of local recycling incentives

 

Lessons Learned

The lessons learned included:

  • Some residents wished to donate the points they earned to local good causes
  • Some residents have high expectations of the residual value of they recyclable materials
  • Residents in earlier trials kept larger and more valuable items inside their homes for collection, instead of putting them outside

Reference – details of the project are available from the Common Resource and published reports and presentations are available.